The Challenge
The client, a designer shoe boutique based in New York City, designs and sells high-end women’s shoes online and in-store.
They approached Coffeepot Digital towards the end of 2016 as their paid marketing campaigns at the time were having substantially less impact due to increased competition and higher cost-per-click.
It was our objective to make these more efficient and to explore other marketing avenues to increase web traffic and eCommerce sales.
The strategy
After carrying out a full PPC audit, we began by refining Google AdWords campaigns with smarter use of negative keywords and A/B testing different ad copy.
