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Case Study:Bathroom TV

The Challenge

Facing numerous challenges, Bathroom TV turned to Coffeepot Digital to connect with an audience of aspirational home owners who would invest in a home renovation and leisure product.

In an increasingly competitive market, the agency needed to develop a foolproof strategy that would increase website visitor numbers and boost brand awareness.

The strategy

To rank highly on Google and Bing for relevant keywords (and thus increase web traffic), Coffeepot Digital proposed a technical SEO and content strategy. To reach new audiences, a PPC and paid social campaign was introduced to work alongside SEO.

 

 

The results

bathroom-tv-rankings

It would be an inaccuracy to say that rankings merely improved; Bathroom TV saw all major keywords move up to page 1 of Google and Bing, with many keywords in position 1. Online transactions rose by 65%. PPC and paid social also proved to be a success, with paid revenue up by 90% compared to last year (while costs increased by just 3.51%).
90%
The graph above shows month-by-month organic traffic growth.

What the client had to say

“Bathroom TV have been working with Coffeepot Digital for over 12 months now, with spectacular results.

We’ve grown, taken on new staff and are moving into new markets. Coffeepot have played an integral part in this.”

William Seth-Smith
Managing Director of Bathroom TV

Download the Case Study

Download the full Bathroom TV case study here.

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